The best color in the world, is the one that looks good on you. Coco Chanel

Trusted Estate Jeweler Established 1967

GIA Graduate Gemologists Luxury Designers Professional Appraisers
Family Owned Since 1967

Generational Heirlooms

Approaching six decades of expert service, Belrose remains a cherished family business, under the stewardship of the third generation.

Meet AJ & Sarena
★★★★★
★★★★★
What a lovely store and an absolutely wonderful owner. She graciously helped me sort out my ring size and advised me how it should fit. If your ever in Santa Barbara go check them out!
— N. Ali
★★★★★
A family-run business with a stellar work ethics, good price points and heart. If you're looking for that one-of-a-kind jewelry, rare coins, timeless paintings and more, this is THE PLACE for you. A true gem, I wouldn't look further.
— L. D.
Tiffany & Co 3.24ct Round Brilliant Solitaire Engagement Ring GIA Certified
★★★★★
A truly stunning ring that sapphires and diamonds sparkle beyond compare. Wonderful experience, professional, quick and courteous service. It was a pleasure and I can’t wait to do business again. You have the most unusual, beautiful, rare and valuable pieces. Kindest regards
— Ann
Belle Epoque Antique Old Mine Diamond Dinner Ring
★★★★★
Very friendly, with no pressure to buy. Me and my fiancee were looking for a wedding band, and this was the first place we looked. We ended up returning at the end of the day, after looking elsewhere to compare (there are no comparisons!)
— V. Casillas
★★★★★
Fabulous- helped me to redesign a family watch into beautiful earrings. Quick, reasonable and friendly
— L. R.
Kieselstein-Cord 18 Karat Gold Foo Dog Carnelian & Diamond Necklace

Jewelry With A Past

When Rose and Sam Schweke opened Belrose in 1967, it quickly became a landmark on Atlantic City's world-famous Boardwalk. The shop was renowned for its exquisite collection of antiques, vintage jewelry, and objets d'art.

Our Legacy

AJ Schweke

Born into a diverse gallery, the first of it's kind in the eastern us, a lifelong passion was ignited in me for all things beautiful. My love of fine gemstones and estate jewelry drives me to share these treasures with all who adore the craftsmanship and rarity as much as I do.

Sarena Schweke

I've devoted my first 25 years to the finest in sustainability, and have a strong connection to familial estate treasures. On track to being a GIA Graduate Gemologist, I have received 6 certifications from stringent courses in diamond and gemstone identification and grading.